Should Marketers Care About Customer Experience?

Author: Tony Bodoh Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.

2020-09-30T23:18:33+00:00September 17th, 2018|All Blog Posts, Customer Experience, Ignite!, Sales & Marketing|

How to Electrify the Customer Experience

Author: Mitch Tidman What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.

2020-09-30T23:25:56+00:00September 14th, 2018|All Blog Posts, Customer Experience, Ignite!, Sales & Marketing|

IGNITE! 2017 Conference Follow Up: The Generational Insights Quiz

Author: Dennis Devlin Which generation is the only generation that doesn’t prioritize buying brands they used when growing up? Which generation expects to move seamlessly between physical and digital worlds? It was our pleasure at Consumer Clarity to partner with our friends at Wyzerr to offer the Generational Insights Quiz at the IGNITE! 2017 conference.

2020-09-30T23:24:44+00:00October 22nd, 2017|All Blog Posts, Ignite!, Market Research|