AMA Cincinnati’s Marketing Research & Insights Community focuses on how to capture and leverage data and insights in today’s evolving market.
AMA Cincinnati’s Marketing Research & Insights Community enables marketers and marketing researchers to network and discusses insights-related trends, techniques, and methodologies, as well as industry challenges and opportunities. Topics include data collection, analysis, and visualization, consumer/customer behavior, methodologies for social listening, product/service innovation, copy testing, etc.
Our monthly sessions are led by industry experts who share their knowledge using a facilitation format to enhance group discussion and connection.
Marketers from all career stages and organization sizes are welcome to attend. Your participation and questions keep our events lively and valuable for all attendees.
Level up your skills with our monthly sessions and network with fellow marketers or lead a discussion!
Community Leaders – Mark Mattimore & Michael Holmes
All are welcome at our Marketing Research Community meetings, which are typically held on the 4th Wednesday of the month.
Sessions run from 7:45 a.m. – 9:00 a.m., and are held at OfficeKey in Rookwood Office CORNERSTONE BUILDING I, at 4030 Smith Road, Ste. 200, Cincinnati, OH 45209.
There is no cost for members to attend and guests are $10.
Info and Bios
Mark Mattimore
Mark Mattimore is an industry veteran with over 30 years of experience in strategy, marketing, and innovation, and is an expert in the art and science of insight modeling, research strategy, and brand development. Mark has extensive experience in creating human-centered brands and the advancement of innovation pipelines with an emphasis on deep-dive fieldwork, concept development, and design thinking.
Mark is the founder and principal of Glean Consulting Group, a research and strategy consulting firm focusing on market intelligence, innovation strategy, and management consulting. He founded Glean based on his disillusion with the market research industry and the overly transactional nature of its business model.
Mark has worked for many organizations including KAO, a global CPG powerhouse, Ipsos, a leader in market research, as well as a wide variety of agencies and consulting firms. He holds a BA from Wilmington College of Ohio in English Literature with a focus on comparative analysis.
Michael Holmes
Michael Holmes didn’t set out to be an entrepreneur; he began his career in commercial banking. But in 1997, curiosity (and the excitement of the early internet) pulled him into the world of web sales and marketing. While working for a start-up in Chicago that specialized in permission-based email marketing, he had a lightbulb moment: the right information, used the right way, could spark far better conversations with customers.
That insight became the foundation for Easymail Interactive, which Michael launched in 1999. Over time, it evolved into EMI Research Solutions, a company dedicated to connecting businesses with the right audiences through smart online research. Under Michael’s leadership, EMI has been recognized year after year as one of Cincinnati’s Fastest Growing Companies, made Inc. Magazine’s Fast 5000 list, and even earned Michael a spot as an Ernst & Young Entrepreneur of the Year Finalist.
Michael graduated with honors in Marketing from the University of Kentucky, studied abroad at the School of Economics in Vienna, Austria, and completed part of his MBA at Xavier University’s Williams School of Business. When he’s not working, you’ll find Michael with his wife, Becki, enjoying time with their four kids.
