Digital Marketing & Technology

Hybrid event where attendees can compare modern content platforms against classic email service providers (ESPs) and CRM-backed systems. Email marketing remains one of the highest-ROI channels for small to medium-sized businesses, yet choosing the right infrastructure can make or break your strategy. With platforms like Substack reshaping audience building, many SMBs struggle to choose between modern publishing platforms and traditional email marketing systems. In this interactive Digital Marketing & Technology Community session, Luis Diaz will break down the evolving email landscape, comparing modern content platforms against classic email service providers (ESPs) and CRM-backed systems. You will walk away with a clear framework to evaluate tools, optimize your technical setup, and choose the platform that best drives your business goals. Attendees will learn:Platform Comparison: Key differences between audience-first platforms like Substack and feature-rich traditional marketing platforms.Pros, Cons, and Hidden Costs: Direct trade-offs regarding deliverability, automation capability, list ownership, and transaction fees.Right-Sizing Your Stack: Practical criteria to evaluate systems based on your current SMB growth stage and resources.Strategic Integration: How to structure your email workflows so your platform selection supports long-term retention and revenue generation. Event Notes:This is a HYBRID event! You will purchase either an in-person or virtual ticket.The in-person session will be held at OfficeKey Rookwood, 4030 Smith Road, Cincinnati, OH 45209. Lunch will be served.If you are attending virtually, the Zoom access information will be provided to registered emails shortly before the meeting start time.All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend. About the Speaker Luis Carlos Diaz Luis Carlos Diaz (aka LCD) is Client Success Director at FanMail | HyperDrive, where he leads audience development and digital strategy across CRM, email, and multichannel marketing for clients in music, entertainment, media, and consumer industries. Over a 30+ year career, Luis has worked at the intersection of customer insight, marketing strategy, and audience development, helping organizations turn business goals into marketing systems that teams can actually use, measure, and sustain. His recent work includes platform migrations involving Braze, Klaviyo, Salesforce Marketing Cloud, and Hive, as well as advising businesses on CRM, lifecycle marketing, platform selection, and digital strategy. Earlier in his career, Luis ran an independent consulting practice and delivered more than 20 training sessions to 500+ professionals on digital marketing, CRM, and email marketing. LinkedIn profile: https://www.linkedin.com/in/luiscdiazs/ AMA Cincinnati Digital Marketing & Technology CommunityAMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more. Facilitated by Felicity Tao and Eric Svenson, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend. Learn more on AMA Cincinnati's website About AMA CincinnatiAMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice. Learn more at AMACincinnati.org