Author: Natalie Adler Skarzynski All too often, B2B companies market and sell their offerings with a product-first mindset. So how do you change your mindset from "product-first" to a consultative approach?
Author: Mitch Tidman People have traded, sold, negotiated, and closed deals since the dawn of time, and yet, the art of selling and its success factors are not particularly intuitive.
Author: Marce Epstein VEGA, a global manufacturer of process instrumentation, adopted a laser focus on the customer journey to significantly improve on-time delivery.
Author: Meghann York AI is making its way into marketing departments across the world, and some marketers are starting to see that they can’t function without it.
Author: Simcha Kackley Sales people are losing their mojo around the world. Learn more about the importance of sales and marketing alignment using focused strategies and tactics.
Author: Tony Bodoh Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.
Author: Mitch Tidman What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.
Author: Mitch Tidman Your job as a marketer is not to collect leads from the show. Your job is to provide actionable data to your organization. Check out these tricks of the trade (show) to help your team arrive ready to go out on the floor and make your brand known.
Author: Amy Mersch How are marketing and sales professionals approaching CX in their organizations? How do you map your own customer experience journey? What part does company culture play in delivering experiences? AMA Cincinnati's new CX and Sales Enablement Community explores these questions and more.
Author: Sarah Tsai From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren't able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.