Should Marketers Care About Customer Experience?

Author: Tony Bodoh Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.

2020-09-30T23:18:33+00:00September 17th, 2018|All Blog Posts, Customer Experience, Ignite!, Sales & Marketing|

How to Electrify the Customer Experience

Author: Mitch Tidman What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.

2020-09-30T23:25:56+00:00September 14th, 2018|All Blog Posts, Customer Experience, Ignite!, Sales & Marketing|

Getting to Know Our CX and Sales Enablement Community

Author: Amy Mersch How are marketing and sales professionals approaching CX in their organizations? How do you map your own customer experience journey? What part does company culture play in delivering experiences? AMA Cincinnati's new CX and Sales Enablement Community explores these questions and more.

On Point Content Creation Workshop

Author: Sarah Tsai From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren't able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.