VEGA’s Customer Journey Drives 99% On-Time Delivery
Author: Marce Epstein VEGA, a global manufacturer of process instrumentation, adopted a laser focus on the customer journey to significantly improve on-time delivery.
How CMOs Envision AI in the Customer Experience
Author: Meghann York AI is making its way into marketing departments across the world, and some marketers are starting to see that they can’t function without it.
It’s a Fast-Paced World…How Do Marketers Keep Up?
We are proud to announce the launch of the Trailblazer Series. You may have attended our “Signature Speaker Series” in the past. The Trailblazer Series is the newest iteration of that program -- but with a laser-focus on leadership and innovation.
Should Marketers Care About Customer Experience?
Author: Tony Bodoh Companies competing in the Experience Economy engage their marketing teams in the research and design phases. This must happen because customers need integrity in their experiences as they move through the various stages of awareness, consideration, and acquisition. The experience is a forethought, not an afterthought. The experience is what is being promised, sold, and delivered.
How to Electrify the Customer Experience
Author: Mitch Tidman What would you say if I told you that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand? At best, you can seek to create an environment and context that you think are conducive to a person feeling empowered, connected, valued, and inspired. Here are some ways to do just that.
Introducing the American Marketing Association’s New Executive Marketer Community
Past AMA Cincinnati Board President and current VP Programming - Executive Marketer Dennis Devlin shares the inside scoop on the American Marketing Association's Executive Marketer Community
3 Strategies for Trade Show Success: Engage, engage, engage!
Author: Mitch Tidman Your job as a marketer is not to collect leads from the show. Your job is to provide actionable data to your organization. Check out these tricks of the trade (show) to help your team arrive ready to go out on the floor and make your brand known.
Getting to Know Our CX and Sales Enablement Community
Author: Amy Mersch How are marketing and sales professionals approaching CX in their organizations? How do you map your own customer experience journey? What part does company culture play in delivering experiences? AMA Cincinnati's new CX and Sales Enablement Community explores these questions and more.
A Gig Economy Case Study
Author: Sara Fay The rise of the gig economy has enabled independent workers to stay independent and benefit from an entrepreneurial lifestyle, while companies have adapted to working with independent workers on an as-needed basis. Read more about how one company and gigger have found the optimal working relationship.
Twitter Q&A with Cincinnati Marketing Legend Dave Knox
In our AMA (American Marketing Association) version of an #AMA (Ask Me Anything), we talked with Cincinnati Marketing Legend Dave Knox about the road less traveled, his influences along the way, and today's marketing paradoxes.
