AMA Cincinnati is proud to bring industry thought leaders from near and far to deliver expert, timely, and actionable content marketing sessions to our AMA community.

Check out past content marketing events and speakers below:

 #CMM2021: Content That Connects

As our professional and personal worlds were turned upside down last year, organizations and individuals were forced to rethink how we connect with those that matter most to us—from customers and employees to coworkers, friends, and family.

For so many, that meant a swift shift in our entire content marketing and communications strategy and a renewed focus on empathy, authenticity, and community.

For Content Marketing Month 2021, we explored internal and external content strategies for building connection, community, and culture, aligning organizations around a shared message & vision, and driving growth through key channels.

How do you craft customer-centric content that builds trust and connection and actually reaches your audience? As internal and external demand increases, how do you scale your content marketing and ensure your efforts are built on clear, effective brand positioning? How can leaders use messaging and content to motivate and inspire their organizations?

2021 Events:

  • Workshop: Understanding Google Display Ads and Audience Targeting
  • Building Community and Connection through Content
  • Scaling Content Marketing through Digital Transformation
  • Customer Advocacy: Driving Organization-Wide Change For Stronger CX
  • How to Make Sure Your Brand Positioning Connects
  • Diagnosing Content Traffic: Google Analytics Setup and Tips
  • Trailblazer Series | The Power of Influence: How Leaders Align Organizations through Vision and Message

Trailblazer Series: The Power of Influence: How Leaders Align Organizations through Vision and Message

Featuring panelists Jamie Horn, Johnson Investment Counsel, and Elizabeth Mangan, CEO of Miller-Valentine
Moderated by Chris Heile, Chief Strategy Officer and Dave Townsend, President, Intrinzic

 #CMM2020: Content That Converts

To be an effective part of your strategy and drive value for your organization, your content marketing has to convert. So for the fourth annual Content Marketing Month 2020, we covered all the media—infographics, SEO and website copy, video, livestreams, podcasts, and more—with an unrelenting focus on metrics.

2020 Events:

  • #CMM2020 Kickoff with Barry Williams, Cerkl and Amy Mersch, Prosource
  • Podshop: Podcasting Workshop with Empower Media
  • Infographics That Win Basketball Contracts and Get Businesses Acquired with Brian Wallace, NowSourcing
  • Videos that Convert and Won’t Bust Your Budget with Casey Williams, Spotted Yeti, and Kendra Ramirez of Kendra Ramirez Digital Agency
  • The Innovator’s POV on Market Research for Strategic Content ROI with April Kerley, Western & Southern
  • Content that Converts: How Paycor Transformed their Marketing Engine with Tim Ruge, Alex Schutte, and Katy Bunn of Paycor
  • Workshop: Is Your Digital Content Accessible? How to optimize for conversion and inclusion with Irina Enevska, Jenna Reardon, and Stacey Rayos of ilumnio

#CMM2020 Trailblazer Series: The Disruptors of Content Marketing featuring Home Chef, BarkBox, and GE Additive

How Digitally Native, Direct-To-Consumer, CX-Focused Brands Are Winning in a Crowded Marketing Landscape

Speakers included:

Christy Ezedi

Brand Content Strategist and Communications leader at GE Additive

Alexis Nelson

Senior Social Media Executive at Bark

Maris Callahan

Senior Public Relations Manager at Home Chef

#CMM2019: The Content Marketing Revolution

The third annual Content Marketing Month was full of events and learning opportunities to empower Cincinnati marketers of any content marketing experience or prowess to blaze new trails within their organizations.

2019 Events:

  • Workshop: Content Marketing 101 with Kristen Lecky, WriterGirl & Associates and Suzanne Buzek, Vehr Communications
  • Digital Marketing – Sell or Service? Say Goodbye to the Funnel and Hello to the Flywheel with Sarah Tsai
  • Content in Context: How to Keep Humans and Bots on the Same Page with Gina Bonar and Carolyn Dickerson
  • 25 Ways to Create Insanely Clickable Emails with Rachel Folz and Barry Willams of Cerkl
  • Social Listening: Data-Driven Content Creation with Jessica Grigsby, Ahalogy
  • Transferable Marketing Skills from an HR Professional
  • Workshop: How Do You Turn One Content Piece into 10? With Katie Trauth Taylor, owner and CEO of Untold Content

Trailblazer Series: Your Role in the Content Marketing Revolution, featuring Michael Brenner

Back by popular demand, veteran marketer, inspiring entrepreneur, and bestselling author Michael Brenner returned to Cincinnati for #CMM2019 to explore how marketers are fearlessly revolutionizing content marketing around the customer experience and how to better engage your audience through next-level content and storytelling.

#CMM2018

The second annual Content Marketing Month in January 2018 offered in-person learning opportunities for participants to immerse themselves in an experiential brand activation, develop new skills, and return to their content strategy refreshed and energized for the new year.

2018 Events:

  • Crafting a Content Marketing Plan? Don’t Forget Your Distribution Strategy with Matthew Dooley
  • Workshop: The Content is Contextual with Megan Smale, O’Keeffe, and special guest and “client” for the evening, The Walnut Hills Redevelopment Foundation
  • Why SEO is Actually All About Content Marketing with Carolyn Dickerson
  • How to Work with Bloggers and Influencers on Native Advertising Campaigns with Marcelina Robledo, Robledo Media Consulting
  • Making Content Relevant to the C-Suite: Luxottica Retail Story with Chris Grabarkiewicz-Davis PhD – President, Client Intelligence, LLC

Signature Speaker Series: Experience Content Marketing Fireside Chat

Megan Smale, Digital Marketing Strategist with O’Keeffe, facilitated a fireside chat with special guests from the content marketing and experiential marketing community who shared their creative work, strategies to leverage events to drive content, and ways to maximize engagement with your target audience.

Speakers included:

  • Jeffrey Miller, Experiential Brand Strategist
  • Emily Stowe, Senior Event Marketing Manager, 3CDC
  • Tarek Kamil, CEO, Cerkl
  • Natalie Adler Skarzynski, Digital Marketing Manager, Astute Solutions
  • Jason Snell, Partner / Creative, We Have Become Vikings
  • Brandon Hickle, Partner / Creative, We Have Become Vikings