Author: Jimmy Caccamo, YBG Ventures Just because you build an online community for your brand, doesn't mean your fans will come. Jimmy Caccamo of YBG Ventures shares three ways you can effectively build then manage your online community.
Author: Don Gray Good organization, good sales representatives, interest in growing their businesses, but no sales to show it? I've worked with these companies, and in my experience often discover that the challenge isn't just selling. It may be The Business of Sales.
Brian Lamar, Mike Cook How do corporate insights leaders ensure that all members of their team, even untested rookies, perform at the strategic level that is being demanded by business leaders? Carol Shea of InsightsCentral, Inc. shared key findings from a recent study at the recent Marketing Research SIG,
Author: Lauren Lutz English major to content strategist and account manager at a leading marketing agency? Lauren Lutz did it. Today, she shares the wisdom gained from her experiences in hopes that it can help college students and young professionals.
Author: Dennis Devlin Dennis Devlin recently had the distinct pleasure of participating in experience design collaborative innovation workshops held at AMA’s Chicago offices. Here's his account of the experience.
Author: Don Gray I have been an advocate for years that what governs our selling is not our sales process but rather the customer’s buying process. But if selling on social gets you in the door, what's next?
Author: Suzanne Buzek That really big, multi-sport, highly-broadcasted event that happens once every four years has really strict rules for businesses when it comes to content and social media. Here's what that means for marketers.
Author: Eric Brown Do you want to know a secret? Companies can reduce costs to recruit marketers by several thousand dollars each year, if only they made better use of the local resources available to them. One of those resources is right here in Cincinnati: the AMA.
Author: Afton Palmer There are dozens of ad agencies and marketing companies in the Cincinnati area. Having been an intern at one of Cincinnati’s top advertising agencies has shown me just how much opportunity is available...
Have you ever felt that the results of consumer research were "shelved"? Stacy Dye and Elysha Haigis of SIRS imparted valuable insight around what tools can help clients accept and use research at all levels of an organization.
