Eight Marketing Campaign Mishaps to Avoid
By: Suzanne Buzek Lots can go wrong when planning a marketing campaign, but many mistakes are avoidable. Working smart with your team can help you avoid these eight pitfalls.
Get to Know… Downtown Cincinnati Inc.
AMA Cincinnati sits down with Mindy Rosen, Senior Vice President, Communications and Strategic Initiatives for Downtown Cincinnati Inc. (DCI) to talk about local marketing, recent successes of some major new initiatives that occurred in Cincinnati this year.
The 2016 World Series: Marketing & Advertising Recap
Author: Lauren Lutz Play ball! While Cubs and Indians fans everywhere are lamenting over whether or not their favorite team will “fly the W,” brands, companies, cities and even police departments are finding ways to get in on the #WorldSeries. Here’s a pre-Game 3 roundup of the best.
Direct Mail Marketing is Alive and Well
Author: Eric Brown What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities--and how you can say goodbye to the typical abysmal 2 percent response rate.
Gray’s Musings: Your Sales Responsibilities as a Small Business Owner
Author: Don Gray Founding principals are often very good at what they do, and have successful small- and mid-sized businesses. But sometimes no sales culture is established. Here I lay out the responsibilities of small business owners to do just that.
Gray’s Musings: Sales Hasn’t Changed
Author: Don Gray I hear much discussion about how sales has changed: There is a new paradigm out there. Buyers are different, etc. I contend that the real role of sales hasn't changed. What has changed is the tremendous availability of data and information.
Looking for a new job? Here’s your pre-search checklist
By: Lauren Lutz Between your resume, your LinkedIn profile, cover letters and interviews, it pays to be prepared before you dive into your job search.
VR and Storytelling: The Tipping Point
By: Branden Middendorf We are on the brink of a huge transition aimed to change the way we consume media: Virtual Reality.
2016 Trends, Revisited
By: Mike Corak Earlier this year in Cincinnati, I had the pleasure and honor of presenting to the AMA chapter on digital trends and prioritization. Now, let's revisit some of those trends and see how they've panned out.
The Three Drivers to Grow Your Business
Author: Don Gray Over the many years that I have been in the sales world, I have learned that there are three things that, when put together effectively, can drive predictable sales results.
