How Hard is it to Implement AMP?
Author: Eric Enge April Signature Speaker Series keynote Eric Enge revisits Accelerated Mobile Pages (AMP) and covers principles for implementation.
Author: Eric Enge April Signature Speaker Series keynote Eric Enge revisits Accelerated Mobile Pages (AMP) and covers principles for implementation.
Author: Eric Enge If your website takes longer than a blink of an eye to load, you're going to lose website visitors. Eric Enge, our April Signature Speaker, warms us up for April 21 by discussing Accelerated Mobile Pages (AMP) and how websites benefit from implementing AMP.
Author: Sarah Tsai From blog posts to social media to website copy, learning how to develop a strong content marketing schedule and practice that works for your needs will enable you to improve your marketing effectiveness. In case you weren't able to attend some of the content marketing workshops in January, here is a recap of some of the materials shared in our “classroom” experience.
Author: Sarah Tsai When it comes to digital marketing, we begin every year trying to figure out how in the world to generate even more content than last year, and seeking to pinpoint the best avenue to bring in more leads. So, we begin another year with another list of resolutions that looks overwhelming. How do we turn those into accomplishments? Let’s start with an "Om ...
By: Molly Berrens, Founder, Spotted Yeti Media, and Casey Williams, Senior Producer, Spotted Yeti Media Just about every marketer will tell you to include video as part of your marketing mix, that video is essential to complement your content marketing plan and reach your intended audiences. Easier said than done, right? Only a few of us have degrees in film or video production, so how do you weigh your many options and know when to DIY or hire a pro?
By: Suzanne Buzek Lots can go wrong when planning a marketing campaign, but many mistakes are avoidable. Working smart with your team can help you avoid these eight pitfalls.
AMA Cincinnati sits down with Mindy Rosen, Senior Vice President, Communications and Strategic Initiatives for Downtown Cincinnati Inc. (DCI) to talk about local marketing, recent successes of some major new initiatives that occurred in Cincinnati this year.
Author: Eric Brown What if you added a multimedia component to the direct mail piece that might otherwise get thrown away? Eric Brown shares the possibilities--and how you can say goodbye to the typical abysmal 2 percent response rate.
By: Lauren Lutz Between your resume, your LinkedIn profile, cover letters and interviews, it pays to be prepared before you dive into your job search.
By: Mike Corak Earlier this year in Cincinnati, I had the pleasure and honor of presenting to the AMA chapter on digital trends and prioritization. Now, let's revisit some of those trends and see how they've panned out.