VR and Storytelling: The Tipping Point
By: Branden Middendorf We are on the brink of a huge transition aimed to change the way we consume media: Virtual Reality.
2016 Trends, Revisited
By: Mike Corak Earlier this year in Cincinnati, I had the pleasure and honor of presenting to the AMA chapter on digital trends and prioritization. Now, let's revisit some of those trends and see how they've panned out.
From the Student Section: Fall 2016 Recruiter Panel
Author: Kyle Shuja As a college student, an abundance of resume critique sessions and job interview seminars are offered on campus --but some things about the AMA YP Recruiter Panel were different.
The Three Drivers to Grow Your Business
Author: Don Gray Over the many years that I have been in the sales world, I have learned that there are three things that, when put together effectively, can drive predictable sales results.
Reflections on the Infamous College Career Fair
Author: Suzanne Buzek It's been a number of years since I had to walk around a college career fair as the student, but it wasn't all bad. Here are some reflections on those experiences that can maybe help you make the most of your career fair.
Working in the Grey
Author: Pat Frew The AMA Job Transition SIG hosted LPK Talent Acquisition Manager Steve Bowling to an overflowing capacity crowd at its August monthly meeting, who shared insights around the ebb and flow of demand of talent and his experience in his role coming from a non-HR background.
3 Ways to Build and Manage Your Online Community
Author: Jimmy Caccamo, YBG Ventures Just because you build an online community for your brand, doesn't mean your fans will come. Jimmy Caccamo of YBG Ventures shares three ways you can effectively build then manage your online community.
Gray’s Musings: Sales vs. The Business of Sales
Author: Don Gray Good organization, good sales representatives, interest in growing their businesses, but no sales to show it? I've worked with these companies, and in my experience often discover that the challenge isn't just selling. It may be The Business of Sales.
What Does It Take to Be an Insights Leader?
Brian Lamar, Mike Cook How do corporate insights leaders ensure that all members of their team, even untested rookies, perform at the strategic level that is being demanded by business leaders? Carol Shea of InsightsCentral, Inc. shared key findings from a recent study at the recent Marketing Research SIG,
Three Ways to Make Your Post-College Job Search Easier
Author: Lauren Lutz English major to content strategist and account manager at a leading marketing agency? Lauren Lutz did it. Today, she shares the wisdom gained from her experiences in hopes that it can help college students and young professionals.
