Nichefire

Nichefire started in 2017 as an AI-enchanced managed service for enterprise-level clients that aimed to help them understand and make use of social listening data.

Using cutting-edge technology, they deliver unmatched speed to market and business foresight based upon cultural insight, brand information, emerging trends, customer & marketplace, competitors, and the economy.

Nichefire requested help from AMA Cincinnati Agency with several challenges:

• Transitioning from a services-led company to a product-led company
• Seeking additional funding
• Struggling to focus targeted messaging for different audiences
• Lack of focus in sales strategy
• Business development efforts

Messaging

• Compared nichefire’s messaging to their competitors and developed different messaging by market

Strategic Plan

• Developed an inclusive plan for moving forward

Marketing Direction and Guidance

• Presented website recommendations, which were implemented during AMA Cincinnati Agency’s engagement

Case Studies/Success Stories

• Identified and recommended case studies for sales and digital marketing

Business Development

• Lead generation
• Plans for cold calling

• Mike Bevis
• Stacey Gipson
• Audrey Ronis-Tobin
• Rizwana Sharalaya
• Sarah Ungar